Every Mops/CRM needs lifecycle in some form or another to function optimally. You cannot make lifecycle work long term if you don’t partner with sales, not dictate to them, not train them, not get ‘buy-in’, you’ve got to partner with them.
It’s super easy to over-engineer lifecycle and to underthink sales component… but let’s end on a lighter note 🙂
JT you’ve done this project a ton in HubSpot & Marketo both client-side and in-house.
Who usually leads this internally (sales, marketing, other functions)?
I can explain it to you but not understand it for you; this project is a distraction to sales; sales sees themselves as revenue drivers — and who in your organization is closer to putting 0’s on your paycheck?
Common concern of sales is the limited bandwidth and massive distraction, not too mention refactoring their daily rhythm.
If sales isn’t bought in, it’s because it’s not valuable // full-stop.
If you can’t get a partner in sales, then you need to see that as feedback. It’s painful but sales has got to see the value in this or you’ll never get this off the ground.
(we then dive into some examples of going off the rails).
Deeper dive into lifecycle stages and contact status // road map versus traffic light analogy.
Thanks for checking out our lifeycle martech saga! Let us know what we should dive into for our next saga!
Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for…
It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or…
It’s hard to even know where to start. Even after you get everyone to agree on a model and stages, you need to figure out how to deploy this thing.…
You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them…
Every Mops/CRM needs lifecycle in some form or another to function optimally. You cannot make lifecycle work long term if you don’t partner with sales, not dictate to them, not…
<< Previous episode
Next episode >>
📫 Get new episode notifications
By subscribing, you agree to receive emails from us, but we’ll only send you an email when we drop a new episode, usually on Tuesday mornings ☕️
Future-proofing the humans behind the tech