In celebration of our 50th episode, we’re rounding up all the answers to the most important question we asked every single one of our guests: What advice do you have on how to balance everything life throws at you and how to stay happy and sane at work.
Half of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic. As we near the end of our first season and approach our 50th episode, we wanted to give you a peek behind the curtain to see how we think about this show. For us, at least, the idea of hitting 50 episodes is a big milestone — and anyone thinking of starting their own shows — whether it’s a personal project or for your company — needs to be prepared to put in some work.
Being successful and happy in marketing requires having a True North for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s time to move on to acquire the skills needed to reach the next level.
Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.
Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.
The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation.
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!
Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accompanying fancy authentication acronyms. SPF, DKIM, DMARC, they just mean allowing Gmail and other email clients to verify you as the sender. We’ll break those and many more email deliverability tips right now.
Most companies should accept that their marketing emails are destined for the promos tab in Gmail. Instead they should focus on standing out from all the other newsletters. –and consider themselves lucky they aren’t in the spam folder. But there is good news. If your business is willing to radically change their HTML heavy templated email strategy in favor of a personal 1-1 text based strategy, brands can find a way into the primary tab.
What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years. At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.