Sharon walks through why taste is now codifiable, why originality still belongs to humans, and how she pulled a McKinsey-grade deck out of Claude by feeding it her own best work. We get into the lost generation of junior executors and the beekeeper mindset that separates orchestrators from busy bees.More
231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster
Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Ticketmaster.More
230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
Zero click marketing sounds great and all, but how do you actually prove it’s working? Amanda coined the term and she’s spent over a decade building marketing that lives where the audience already is, and in this episode she takes apart the measurement crisis that it creates.More
229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor
A privacy-software CEO and a litigation defense attorney scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from 3 years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to get you in trouble.More
228: The Dispatch tower (The Dungeon of martech architecture, part 4)
Every vendor in your stack just turned on an agent. Your ESP has one. Your CDP has one. Your MAP has one. None of them know what the others are doing, none of them were told to check, and nobody volunteered to referee it. Welcome to the final floor.More
227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
Your warehouse is clean, your agents are running, everything looks like it’s working, and that’s the trap. This floor is where AI mistakes correlation for causation and scales the mistake at machine speed, eroding revenue behind a green dashboard. We unpack the fix: holdouts, guardrails, and a causal context graph that proves what actually works.More
226: The Eye of context (The Dungeon of martech architecture, part 2)
Agents operating on data without anything to help them causes “believable nonsense.” Data quality stops agents from misrepresenting what the warehouse contains but you need context engineering to put the right meaning, rules, and situational information in front of the model at the right moment.More
225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)
At some point in the last decade, the CRM became a shared apartment with 19 roommates, each adding their own version of the source of truth. This episode argues for a cleaner path: raw data into the warehouse, transformation with tools like dbt, then activation through reverse ETL so definitions stay centralized and audiences stay portable. More
224: Keith Jones: How OpenAI’s GTM leader structures teams and spots standout candidates
Keith walks through the full restructuring journey of the GTM org at OpenAI and how GTM Systems ended up under finance. He shares his interview process, the two archtypes that make up his team as well as his filter for separating human candidates from AI-generated applications.More
223: Lindsay Rothlisberger: Inside Zapier’s AI Center of Excellence for GTM and how they manage context and skills
Lindsay walks through the 6-component AI governance model at Zapier: a golden path to Cursor, a structured shared brain in Google Drive, data policies built with the security team, a visibility layer powered by a custom Zapier agent, a context engineering strategy that fights context rot, and a red-yellow-green skills review gate.More