Ezra is a strategic and technical visionary at Wistia. He combines an audience-first content strategy with a data-informed approach to drive sustainable growth. His insights offer invaluable lessons on growing and engaging with audiences in meaningful ways, advocating for a blend of strategy, intuition, and data-informed decisions in marketing.More
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. More
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing.More
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
This episode was a hyperdrive journey through the galaxy of martech, peering into the future and illuminating the path for marketers to balance the Force of technological advancement with the art of human creativity. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex cosmos of data management and AI integration.More
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
Britney offers a comprehensive view of the intersection of marketing and LLMs, blending technical know-how with ethical mindfulness and human-centric approaches. Her perspectives encourage professionals in the field to not only embrace AI for its efficiencies but to also understand and address its complexities, ensuring its development and application are both responsible and inclusive.More
102: Revealing the Secret Prompts and Process Behind our AI Images
Ditch your raw transcripts and transform your audio podcast into a visually engaging blog with unique AI-generated images. Ditch lame stock images and learn how to use Midjourney for standout visuals that elevate your content and captivate your audience. But a word to the wise: these AI tools are addictive. Use them at your own peril.More
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More
100: Sara McNamara: Pathfinding via Attribution, AI Tool Evaluation, and Mastery in Communication and Boundary Setting
In the martech landscape, navigating success is like being a skilled dinosaur hunter. Marketers must blend practical data skills and a deep understanding of AI tools, much like a hunter using knowledge and tools to track and understand their prey. Attribution serves as a guide through the wilderness, where balancing tried-and-true methods with new territories is key.More
99: Striking a Balance: Sustaining Happiness and Success in Work and Life
Balance is a continuous journey rather than a final destination, involving passion alignment, personal recharging, and appreciation of life’s path, including those who accompany us along the way. And never underestimate the power of a well-timed ‘no’ to maintain balance and propel your journey forward.More