What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More
52: Corey Haines: Writing the book on startup marketing
What’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today. Today we’re joined by Corey Haines.More
51: We’re back for season 2!
What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1. Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break.More
50: How do you stay happy at work and balance home life?
In celebration of our 50th episode, we’re rounding up all the answers to the most important question we asked every single one of our guests: What advice do you have on how to balance everything life throws at you and how to stay happy and sane at work.More
49: How to get to 50 episodes on your podcast
Half of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic. As we near the end of our first season and approach our 50th episode, we wanted to give you a peek behind the curtain to see how we think about this show. For us, at least, the idea of hitting 50 episodes is a big milestone — and anyone thinking of starting their own shows — whether it’s a personal project or for your company — needs to be prepared to put in some work.More
48: When to quit your job and follow your North Star
Being successful and happy in marketing requires having a True North for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s time to move on to acquire the skills needed to reach the next level.More
47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time
Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.More
46: Danica Bateman: A day in the life of a Marketing Automation Manager
Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.More
45: An alternative to the T-Shaped marketer
The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation.More
44: Roxanne Pepin: Startups and the ability to learn RevOps
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More