David learned that martech transformation begins with proof people can feel. Early in his career, he built immaculate systems that looked impressive but delivered nothing real. Everything changed when a VP asked him to show progress instead of idealistic roadmaps. From that moment, David focused on momentum and quick wins. Those early victories turned into stories that spread across the company and built trust naturally.More
192: Angela Vega: Expedia’s Martech leader on ADHD, discernment, and the art of picking battles in martech
Angela built her ADHD tech stack as a way to survive the noise in her own head, turning distraction into design. Her workflow (Offload, Shape, Prototype, Loop, and Anchor) channels restless thought into motion through AI tools like Whisper and GPT. After her second pregnancy and a diagnosis that reframed her chaos, Angela stopped fighting her wiring and built systems that worked with it.More
191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation
Aboli and Phil explore AI agent use cases like self-healing data quality agents, AI hivemind memory curator, documentation agents and AI browsers and a bunch more!More
190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates
Henk-jan works like a pirate inside the navy, exposing inefficiency with data, redesigning roles around real capabilities, and breaking AI promises into measurable wins backed by clean data and clear standards. He treats composability as an operating model with budgets tied to usage, gives local teams autonomy within guardrails, and measures martech by how it serves people and drives revenue.More
189: Aditi Uppal: How to capture, activate and measure voice of customer across go to market efforts
Aditi shows how five honest conversations can reshape how you read data, because customer language carries context that numbers miss. She points to overlooked signals like product usage trails, community chatter, sales recordings, and event conversations, then explains how to turn them into action through a simple pipeline of capture, tag, route, track, and activate. More
188: Rebecca Corliss: Why lifecycle marketers will thrive in the agentic marketing org
Rebecca imagines a future marketing org built on three layers: leadership fluent in data and AI, a dispatch control tower staffed by engineers and privacy experts, and pods that design customer journeys while agents handle scale. More
187: John Saunders: Building the ultimate operating engine for a modern agency
Agencies are drowning in tools, dashboards, and AI gimmicks, but John Saunders has spent years building something that actually works. Nova started as an internal fix and grew into an operating system that strips away noise, delivers context with every number, and gives AI a cockpit filled with real operational data.More
186: Olga Andrienko: Ex-VP at Semrush left her 35-person brand team to build AI for marketing ops
Olga thought she was ahead of the AI curve, but a weekend course on autonomous systems showed her she was thinking too small. She pitched a shared internal AI stack at Semrush, built systems off APIs, skipped procurement by using already-approved tools, and tracked hours saved instead of promising vague ROI.More
185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma
Jonathan framed point solutions as late-night distractions, while Phil argued they solve real constraints platforms can’t touch. Darrell pulled the lens to data models and warehouse-native teams lean on composability for speed and control. We also cover costs, support, documentation, integrations and more!More
184: Nadia Davis: How to decide if attribution data is good enough to guide strategy
Nadia learned early that attribution keeps you in business, proving to executives why the budget, the team, and the work matter. Seeing “attribution is dead” posts, she built her Attribution Periodic Table to show data modeling, measurement rules, and cross-team alignment as one connected system.More