Maria takes us on a guided tour across the adtech landscape from a bird’s-eye view, describing a real-time marketplace where mobile ad mediation converts app usage into revenue through auctions that price every impression. She explains how supply-side work at Yango Ads centers on SDK integration, auction behavior, and performance tradeoffs that directly shape earnings once systems operate in production.More
208: Anthony Rotio: Exploring causal context graphs and machine customers, starting in retail media networks
The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair’s mission has been to connect those experiences through smarter tech.More
207: Building a career that doesn’t hollow you out (50 Operators share the systems that keep them happy, part 3)
Treat your career as something you design, not something that just happens to you. You’ll ship a lot of stuff in your life. You only get one self, one mind, one body, and a short list of things that genuinely light you up. Building a career that does not hollow you out starts when you let those things set the terms. More
206: The people who keep you standing (50 Operators share the systems that keep them happy, part 2)
Think about the relationships that matter most to you and treat them like they are part of your happiness infrastructure. Protect dinner where phones stay facedown. Call the person who steadies your nervous system instead of refreshing your inbox when stress spikes. Work will fill your calendar. But your humans will keep you upright.More
205: The daily infrastructure behind sustainable careers (50 Operators share the systems that keep them happy, part 1)
Last year, I spoke with 50 people working in martech and operations about how they stay happy under pressure. Today we start with part 1: stability through routines, boundaries, and systems that protect the body and mind.More
204: Phyllis Fang: Trust infrastructure and freakish curiosity as career growth levers
Phyllis learned how fragile marketing becomes when systems move faster than trust while working between lifecycle execution and product marketing at Uber. Safety work around emergencies, verification, and COVID forced messages to withstand scrutiny from riders, drivers, regulators, and the public.More
203: Jordan Resnick: How to distinguish fake traffic from real machine customers
Distinguishing fake traffic from real machine customers requires reading behavior. Jordan shows how AI-driven bots now scroll, click, and submit forms while inflating dashboards with activity that never converts. The signal lives in speed, sequencing, and follow-through. Teams that act protect the conversion point, block synthetic demand early, and report only after traffic earns trust.More
202: Aleyda Solís: AI search crawlability and why your site’s technical foundations decide your visibility
AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data.More
201: Scott Brinker: If he reset his career today, where would he focus?
Scott Brinker would build one deep specialty to judge AI’s confident mistakes, grow cross-functional range to bridge marketing and engineering, and lean into technical skills like SQL and APIs to turn ideas into working systems. More
200: Matthew Castino: How Canva measures marketing
Matt leads the measurement function at Canva, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together.More