Lucie emphasizes that attribution needs planning, but don’t let martech make you forget empathy and emotional intelligence. It’s a no-nonsense take on making martech work for you, focusing on strategy over tactics.More
Category Archives: AI
88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
A rich exploration of the future of AI in marketing and the evolving landscape of CDPs, offering actionable insights that stress the need for human ingenuity and flexibility in today’s market.More
87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
Michael warns against hype in the Packaged vs Composable CDP debate, emphasizing data integrity and the pitfalls of marketing illusions. Through strategic focus, mParticle aims for intelligent automation and genuine value creation in the complex martech landscape.More
86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insights
Deanna demystifies martech jargon, highlighting DAM for digital asset management and DXP for personalized user experiences. She weighs packaged vs. composable solutions, underlining the role of company-specific dynamics. Emphasizing innovation, she points to AI and customer feedback as key guides. Deanna underscores AI’s potential to elevate marketers, and champions qualitative data for a richer marketing narrative.More
82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
Scott Brinker, the Godfather of Martech illuminates that the human touch in martech is vital — now more than ever. Marketing leaders need training and internal communication chops. Scott’s future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the martech landscape.More
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
Pini Yakuel sheds light on the era of hyper-personalized marketing campaigns, harmonizeing human creativity and AI precision, reshaping marketing strategies and introducing an innovative approach to email marketing metrics. Pini’s insights offer a valuable compass as you navigate the landscape of AI.More
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a ‘full-stack’ pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven.More
79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding. She introduces the rise of business-savvy data product managers, who are revolutionizing martech by marrying marketing with ML.More
78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
Juan unpacks the unique journey of OpenAI, underscoring the importance of distinguishing between tech hype and real value. As AI intertwines with our lives, Juan highlights the delicate dance of harnessing its efficiency while preserving human creativity. He calls for a critical balance in using AI as a creative aid without stunting our own creative prowess.More
77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
Boris Jabes, the co-founder and CEO of Census, explains the transformative potential of composable Customer Data Platforms (CDPs) for marketers. He sheds light on the bright future of better marketer-data team collaboration by harnessing data for more effective and efficient customer engagement.More