Matt leads the measurement function at Canva, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together.More
Category Archives: AI
199: Anna Aubuchon: Moving BI workloads into LLMs and using AI to build what you used to buy
Anna breaks down how old build versus buy habits hold teams back, how yearly AI contracts quietly drain momentum. Her biggest story is that Civic replaced slow dashboards and long queues with orchestration that pulls every system into one conversational layer, letting people get answers in minutes instead of mornings. More
198: Pam Boiros: 10 Ways to support women and build more inclusive AI
Pam delivers a clear, grounded look at how women learn and lead with AI, moving from biased datasets to late-night practice sessions inside Women Applying AI. She brings sharp examples from real teams, highlights the quiet builders shaping change, and roots her perspective in the resilience she learned from the women in her own family.More
196: Blair Bendel: The world of casino marketing and the tech that brings it to life
The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair’s mission has been to connect those experiences through smarter tech.More
195: Megan Kwon: How one of Canada’s largest retailers orchestrates messaging and structures martech
Megan leads digital customer communications at Loblaw Digital, turning enterprise-scale messaging into something that feels personal. She built her teams around the customer journey, giving each pod full creative and data ownership.More
194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts
Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. More
191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation
Aboli and Phil explore AI agent use cases like self-healing data quality agents, AI hivemind memory curator, documentation agents and AI browsers and a bunch more!More
190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates
Henk-jan works like a pirate inside the navy, exposing inefficiency with data, redesigning roles around real capabilities, and breaking AI promises into measurable wins backed by clean data and clear standards. He treats composability as an operating model with budgets tied to usage, gives local teams autonomy within guardrails, and measures martech by how it serves people and drives revenue.More
189: Aditi Uppal: How to capture, activate and measure voice of customer across go to market efforts
Aditi shows how five honest conversations can reshape how you read data, because customer language carries context that numbers miss. She points to overlooked signals like product usage trails, community chatter, sales recordings, and event conversations, then explains how to turn them into action through a simple pipeline of capture, tag, route, track, and activate. More
188: Rebecca Corliss: Why lifecycle marketers will thrive in the agentic marketing org
Rebecca imagines a future marketing org built on three layers: leadership fluent in data and AI, a dispatch control tower staffed by engineers and privacy experts, and pods that design customer journeys while agents handle scale. More