Category Archives: AI

210: Ronald Gaines: 6 Things the next generation of marketing ops leaders must learn

Ronald shares a framework for marketing operations leaders to move from reactive support into proactive systems authority by building influence through measurable credibility, structured intake processes, and disciplined governance. It argues that operational work should be managed like a product with clear boundaries, documented standards, and strong data discipline, which protects team capacity, prevents burnout, and makes impact visible to the business. More

209: Maria Solodilova: Why Adtech is really a marketplace with its own economics

Maria takes us on a guided tour across the adtech landscape from a bird’s-eye view, describing a real-time marketplace where mobile ad mediation converts app usage into revenue through auctions that price every impression. She explains how supply-side work at Yango Ads centers on SDK integration, auction behavior, and performance tradeoffs that directly shape earnings once systems operate in production.More

203: Jordan Resnick: How to distinguish fake traffic from real machine customers

Distinguishing fake traffic from real machine customers requires reading behavior. Jordan shows how AI-driven bots now scroll, click, and submit forms while inflating dashboards with activity that never converts. The signal lives in speed, sequencing, and follow-through. Teams that act protect the conversion point, block synthetic demand early, and report only after traffic earns trust.More

200: Matthew Castino: How Canva measures marketing

Matt leads the measurement function at Canva, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together.More