In the martech landscape, navigating success is like being a skilled dinosaur hunter. Marketers must blend practical data skills and a deep understanding of AI tools, much like a hunter using knowledge and tools to track and understand their prey. Attribution serves as a guide through the wilderness, where balancing tried-and-true methods with new territories is key.More
Category Archives: career
97: Lauren Aquilino: Alleviating Burnout and Recognizing the Specialized Skills in Marketing Ops
Lauren’s advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.More
72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
Today we’re joined by Bobby Tichy, he’s Co-Founder and Chief Solutions Officer at Stitch. Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech. He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marketo.More
70: Exploring new paths to future-proof your marketing career in the age of AI
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More
69: How marketers can stay informed and become AI fluent
The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.More
68: How fast could AI change or replace marketing jobs?
It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More
63: Recaping takeaways from guest episodes in season 1
Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.More
62: Ramli John: Writing the book on product-led onboarding
Today we’re joined by Ramli John, he started what’s widely known as one of the top marketing podcasts on the planet, Growth Marketing Today and he wrote a book called Product-Led Onboarding. Today he’s Director of Content at one of the top no-code onboarding tools in Appcues.More
61: Nick DeWilde: How marketers can get started in web3
We’re joined by Nick deWilde, one of the founders of Invisible College and Decentraliens NFT. We dive into Nick’s journey leading up to his decision to leave a rocketship and go independant on the path to web3. We talk about the Great Online Game, why every marketer should get the opportunity to jump into a web3 project, what’s the founding story behind Invisible College and how to chat with web3 skeptics.More
60: Kamil Rextin: Death to personal branding and dark social
Today on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. He’s a father, a founder, a podcaster, a community moderator, the author of the 42/ newsletter, a neurodivergent advocate… but most of his time is shamelessly spent on memes and hot takes on Twitter. We get into analytics, dark social, media company narratives and why you don’t need a personal brand.More