Half of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic. As we near the end of our first season and approach our 50th episode, we wanted to give you a peek behind the curtain to see how we think about this show. For us, at least, the idea of hitting 50 episodes is a big milestone — and anyone thinking of starting their own shows — whether it’s a personal project or for your company — needs to be prepared to put in some work.
Being successful and happy in marketing requires having a True North for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s time to move on to acquire the skills needed to reach the next level.
The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation.
We’re going to argue two main points: First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing). Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the Internet.
Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.
In this episode, we’re going to give you tips on how to be super productive without working long hours. We’ll cover strategies to fit healthy habits in your routine and help you find ways to shut down and focus on yourself, your family and friends.
Following everything an influencer says is the new smoking. It’s not good for your health. You absolutely should follow smart people on the internet — it’s a great way to learn more about the industry and gain perspective on trends. However, you shouldn’t blindly follow them or trust everything they say.
Erin Blaskie is Ottawa’s best known brand marketer. She’s spent 12+ years running her own marketing agency but she’s also spent 5+ years in-house leading marketing. She’s uniquely positioned to give you insights on the good and the ugly of both sides of startup marketing.
Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.
We’re going to make the case on why you should learn some code, and I’m going to introduce you to a new community focused on helping marketers learn to code.