Today on the show we are joined by Adriana Gil Miner. Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express. She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-age. Adriana then ended up going through a wild growth ride leading Brand marketing at Tableau– a well known analytics platform. Today, she’s CMO at Iterable, one of the top customer-led marketing automation platforms on the planet.
A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It’s asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.
Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.
Do you think there is still a place for Don Draper-style storytelling presentations in the 2021 remote marketing world? Totally. Spoiler: They don’t always need to be beautiful but your presentations need a compelling story.
It’s totally absurd, but for perspective I often imagine my ancestors living 20,000 years hauling home some berries or a wild boar. They literally risked their lives to gather food. Now your ability to provide for yourself and your family consists of clicking buttons on the Internet.
The most important part of an interview is making sure you ask the right questions to determine if you’ll be happy. Too many people change jobs and realize quickly that the grass isn’t always greener. There are ways to evaluate this and limit it’s chance of happening.
You don’t want to manage people and will be happier as an IC. If you still want to manage, we’ll tell you how to be a great manager.