Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using tools like webhooks to blend digital and physical marketing effectively.More
Category Archives: email
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s a fan of starting simple, gradually advancing to more complex solutions, all while maintaining a keen focus on ethical considerations and human interaction. More
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
Josh helped us elevate growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer’s adaptable role in a growth pod, the value of strategic martech use, and the power of experimentation. More
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. More
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing.More
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
This episode was a hyperdrive journey through the galaxy of martech, peering into the future and illuminating the path for marketers to balance the Force of technological advancement with the art of human creativity. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex cosmos of data management and AI integration.More
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More
100: Sara McNamara: Pathfinding via Attribution, AI Tool Evaluation, and Mastery in Communication and Boundary Setting
In the martech landscape, navigating success is like being a skilled dinosaur hunter. Marketers must blend practical data skills and a deep understanding of AI tools, much like a hunter using knowledge and tools to track and understand their prey. Attribution serves as a guide through the wilderness, where balancing tried-and-true methods with new territories is key.More
98: You Shall Not Pass: Google’s New Spam Guidelines and What it Means for Email Marketers
Google and Yahoo’s recent guidelines largely reaffirm established best practices in email marketing. However, a key new detail is the public disclosure of a 0.3% spam complaint rate threshold. While exceeding this rate in a single instance won’t immediately land you in the spam folder or get you blocked, it’s a clear signal of stricter enforcement ahead. Maintaining a consistently low complaint rate is crucial, as repeatedly crossing the 0.3% mark will now lead to more severe consequences than before. More