In this episode, we’ll cover the most important things to look for in your marketing email audit. How to strike a balance between beautiful HTML design and sneaking past spam filters and how to not overload users too early in their journeys.More
Category Archives: email
34: Email marketing audits part 1: For the love of understanding your audience
Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game. More
33: What is async work and is it truly attainable?
A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It’s asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.More
25: Naomi Liu: How to ace your first marketing job
Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.More
20: The starter pack for new digital marketers
What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.More
18: Make the most of your welcome email in your onboarding campaign
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users.More
13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycle
It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or by over automating elements of the customer journey or sales process.More
12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle
Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.More
06: The best email program you’ll ever build
The most engaged email program you’ll ever build is a 5-day email course, and the best part is you won’t have to write any new content. More