Jacqueline straps on her jetpack and invites us to soar through the martech skies, teaching us how to navigate the journey of becoming an independent martech advisor. From hands-on execution tasks strategy and advisory projects and assembling a futuristic composable martech stack, we cover a lot of air miles. More
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133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn’t in their tech stack
Simon helps us explore Buffer’s martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and hold out testing, Redash for data insights, and their agile sprint model that fosters continuous innovation. Discover how Buffer’s small team thrives with efficient, data-driven strategies.More
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft
Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. We unpack rotational programs, internal personal networks, shadowing colleagues, robust documentation, AI deployment and empowering tool owners to make technology-driven decisions.More
130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI
Sam takes us on a masterclass covering SEO fundamentals, evolving search behaviors, AI in content marketing, refreshing attribution thoughts and work-life balance strategies. He advocates for thoughtful AI integration to enhance research and streamline content creation. Sam shares Ahrefs’ approach of prioritizing product quality and user-centric content over detailed attribution models.More
129: Re: Why Martech is Actually for Engineers
Homegrown tools aren’t appealing to marketers, they’re hard to scale, most have a shitty UI and it’s not a recognisable martech tool you can add to your resume. Homegrown martech tools are even less appealing to engineers, they can’t stand the chaos of marketing. We’ll always need for cross-functional translators, disproving the claim that martech is actually only for engineers.More
128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack
We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why martech isn’t just for engineers and highlights the efficiency of customized Asana intake forms. We also tackle the dangers of over-specialization for senior leaders. Additionally, we explore the intersection of martech and large language models (LLMs), providing insights on how to stay ahead in the evolving landscape.More
125: Michele Nieberding: Customer data infrastructure and server-side data processing
Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag management. She emphasizes the importance of ethical marketing practices, like enhancing first-party data and focusing on consent management, crucial for building consumer trust.More
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What makes her a unique leader is her experience being part of over a dozen acquisitions which came with over a hundred platform migrations and integrations.More
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More