Arun clarifies ‘warehouse-native’, and addresses challenges in traditional martech, such as the disparity between customer base size and value derived. He presents Castled.io’s unique solutions like an alternative pricing model and immediate data access. More
Tag Archives: email
83: Kate Nowrouzi: Mailgun’s VP of Deliverability on email subdomain strategies and inbox placement tools
Kate brilliantly dissected the complex realm of email marketing. Drawing upon her unique shift from fighting spam to aiding marketers, she highlights the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation.More
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
Pini Yakuel sheds light on the era of hyper-personalized marketing campaigns, harmonizeing human creativity and AI precision, reshaping marketing strategies and introducing an innovative approach to email marketing metrics. Pini’s insights offer a valuable compass as you navigate the landscape of AI.More
72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
Today we’re joined by Bobby Tichy, he’s Co-Founder and Chief Solutions Officer at Stitch. Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech. He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marketo.More
71: Find the top AI marketing tools and filter out the noise
The key to future proofing your marketing career with the ever changing AI landscape is to stay curious, get your hands dirty and experiment fearlessly: Fill out some forms, spin up free trials, get on wait lists, and give new AI tools a chance. It’s only by actually getting your hands dirty that you’ll discover which tools truly work for you and which are just part of the ever growing sea of gimmicky AI tools.More
70: Exploring new paths to future-proof your marketing career in the age of AI
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More
69: How marketers can stay informed and become AI fluent
The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.More
68: How fast could AI change or replace marketing jobs?
It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More
67: How a marketing roadmap can keep your team focused
While it doesn’t always have to be set in stone, a roadmap helps your team stay accountable to certain tasks and deliverables but it’s also a focus weapon that arms you with the ability to say no to new requests. You work on priorities and capacity, you share it with other departments for feedback and it becomes marching orders. More
66: A guide to data models and dynamic dashboards for marketers
Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.More