Matt leads the measurement function at Canva, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together.More
Yearly Archives: 2025
199: Anna Aubuchon: Moving BI workloads into LLMs and using AI to build what you used to buy
Anna breaks down how old build versus buy habits hold teams back, how yearly AI contracts quietly drain momentum. Her biggest story is that Civic replaced slow dashboards and long queues with orchestration that pulls every system into one conversational layer, letting people get answers in minutes instead of mornings. More
198: Pam Boiros: 10 Ways to support women and build more inclusive AI
Pam delivers a clear, grounded look at how women learn and lead with AI, moving from biased datasets to late-night practice sessions inside Women Applying AI. She brings sharp examples from real teams, highlights the quiet builders shaping change, and roots her perspective in the resilience she learned from the women in her own family.More
197: Anna Leary: The Art of saying no and other mental health strategies in marketing ops
Anna built systems to keep marketing running smoothly, but the real lesson came when those same systems failed to protect her. In this episode, she shares how saying no became her survival skill, why visibility is the antidote to burnout, and how calm structure (not constant hustle) keeps teams sharp and human.More
196: Blair Bendel: The world of casino marketing and the tech that brings it to life
The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair’s mission has been to connect those experiences through smarter tech.More
195: Megan Kwon: How one of Canada’s largest retailers orchestrates messaging and structures martech
Megan leads digital customer communications at Loblaw Digital, turning enterprise-scale messaging into something that feels personal. She built her teams around the customer journey, giving each pod full creative and data ownership.More
194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts
Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. More
193: David Joosten: The Politics and architecture of martech transformation
David learned that martech transformation begins with proof people can feel. Early in his career, he built immaculate systems that looked impressive but delivered nothing real. Everything changed when a VP asked him to show progress instead of idealistic roadmaps. From that moment, David focused on momentum and quick wins. Those early victories turned into stories that spread across the company and built trust naturally.More
192: Angela Vega: Expedia’s Martech leader on ADHD, discernment, and the art of picking battles in martech
Angela built her ADHD tech stack as a way to survive the noise in her own head, turning distraction into design. Her workflow (Offload, Shape, Prototype, Loop, and Anchor) channels restless thought into motion through AI tools like Whisper and GPT. After her second pregnancy and a diagnosis that reframed her chaos, Angela stopped fighting her wiring and built systems that worked with it.More
191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation
Aboli and Phil explore AI agent use cases like self-healing data quality agents, AI hivemind memory curator, documentation agents and AI browsers and a bunch more!More