While it doesn’t always have to be set in stone, a roadmap helps your team stay accountable to certain tasks and deliverables but it’s also a focus weapon that arms you with the ability to say no to new requests. You work on priorities and capacity, you share it with other departments for feedback and it becomes marching orders. More
Tag Archives: operations
66: A guide to data models and dynamic dashboards for marketers
Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.More
65: It takes a village to build a dashboard
When designing a dashboard, it’s important to focus on the decisions you want to make, rather than just the metrics you want to track. Before building your dashboard, consider your audience and bring together the right people to answer key questions. This will help you create a prototype of your first version.More
64: Procrastinator’s guide to Google Analytics 4
I am going to tell you GA4 is getting a much worse rap that it deserves precisely because so many marketers have been deep in GA3/UA for so long. Changing habits is tough, and GA4 makes it more challenging because of a new interface, not too mention a completely different approach to web analytics. No big deal – you can learn all this in a Sunday afternoon, right?More
63: Recaping takeaways from guest episodes in season 1
Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.More
60: Kamil Rextin: Death to personal branding and dark social
Today on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. He’s a father, a founder, a podcaster, a community moderator, the author of the 42/ newsletter, a neurodivergent advocate… but most of his time is shamelessly spent on memes and hot takes on Twitter. We get into analytics, dark social, media company narratives and why you don’t need a personal brand.More
59: Emma Paajanen: Marketing a technical product to a technical audience
Our guest today is Emma Paajanen. She’s inventing new and powerful ways to engage with customers as VP of Marketing at Aiven, an open source data startup turned Unicorn, headquartered in Helsinki with hubs all over the world like Berlin, Boston, Paris, Toronto, some employees even work in a mountainside van.More
58: Dave Rigotti: What is Product-Led Growth and why you should care
We’re joined by exceptional martech mastermind: Dave Rigotti. He’s the co-founder and CEO of Inflection.io, a marketing technology startup focused on helping companies with product-led growth.More
55: India Waters: The path to promotions is raising your hand
Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More
53: Samar Owais: Rethinking your email discount strategy
What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More