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Tag Archives: crm

19: Steffen Hedebrandt: Reaching B2B attribution nirvana

Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.More

16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle

Every Mops/CRM needs lifecycle in some form or another to function optimally. You cannot make lifecycle work long term if you don’t partner with sales, not dictate to them, not train them, not get ‘buy-in’, you’ve got to partner with them.More

12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle

Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.More

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