Simon helps us explore Buffer’s martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and hold out testing, Redash for data insights, and their agile sprint model that fosters continuous innovation. Discover how Buffer’s small team thrives with efficient, data-driven strategies.More
Tag Archives: crm
129: Re: Why Martech is Actually for Engineers
Homegrown tools aren’t appealing to marketers, they’re hard to scale, most have a shitty UI and it’s not a recognisable martech tool you can add to your resume. Homegrown martech tools are even less appealing to engineers, they can’t stand the chaos of marketing. We’ll always need for cross-functional translators, disproving the claim that martech is actually only for engineers.More
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing.More
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
This episode was a hyperdrive journey through the galaxy of martech, peering into the future and illuminating the path for marketers to balance the Force of technological advancement with the art of human creativity. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex cosmos of data management and AI integration.More
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More
94: Ryan Gunn: HubSpot Cheat Codes, AI Features, Attribution and Documentation
Gaining practical skills from HubSpot’s developer portal is critical—certifications alone won’t cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success.More
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.More
16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
Every Mops/CRM needs lifecycle in some form or another to function optimally. You cannot make lifecycle work long term if you don’t partner with sales, not dictate to them, not train them, not get ‘buy-in’, you’ve got to partner with them.More
12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle
Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.More