Tag Archives: lifecycle

39: Pierce Ujjainwalla: Creativity in marketing is under attack

He’s a 4X Marketo champion and a frequent speaker at the annual Marketo Summit. He founded RevenuePulse, known today as one of the top Marketo agencies in the world and he’s also the founder and CEO of Knak, a no-code email creation platform for marketers. Pierce Ujjainwalla is without a doubt one of the greatest minds in Marketing automation.More

38: How skilled do you need to be at marketing reporting?

You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More

15: Lifecycle: A Martech Saga part 4: Picking the right MQL model

You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.More

14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycle

It’s hard to even know where to start. Even after you get everyone to agree on a model and stages, you need to figure out how to deploy this thing. We’re going to give specific advice on the types of properties you need to deploy a basic lifecycle. Your mileage may vary depending on your tool or your business model, but the general principles hold true.More