Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag management. She emphasizes the importance of ethical marketing practices, like enhancing first-party data and focusing on consent management, crucial for building consumer trust.More
Tag Archives: startup
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What makes her a unique leader is her experience being part of over a dozen acquisitions which came with over a hundred platform migrations and integrations.More
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. We take a pit stop in email marketing land discussing true personalization and if we’re really ready to give the wheel to AI (spoiler, we’re not).More
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing early stage startups, from picking the right early channels and leveraging qualitative insights, to uncovering the limitations of willingness to pay and locking down the moving target of product market fit.More
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless user experience. More
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
Jessenia tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in her own day to day, and advocates for mindful martech selection, particularly the integration of AI, balancing innovation with practicality.More
92: What’s stopping AI from fully replacing marketers today? Insights from 10 industry experts
Your real edge in marketing fuses a nuanced understanding of business context, ethics, and human emotion with capabilities like intuition, brand voice and adaptability—areas where AI can sort data but can’t match ability to craft compelling stories.More
90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
Lucie emphasizes that attribution needs planning, but don’t let martech make you forget empathy and emotional intelligence. It’s a no-nonsense take on making martech work for you, focusing on strategy over tactics.More