Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More
Tag Archives: startup
54: A blueprint for getting a job at a company you love
Hustle culture is dying. You deserve better pay, more flexible hours, less meetings, better benefits and better leadership. Last season in episode 048, we told you when to quit your job. In today’s episode, we’ll walk you through a simple playbook for finding a good job, with a company you love.More
52: Corey Haines: Writing the book on startup marketing
What’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today. Today we’re joined by Corey Haines.More
48: When to quit your job and follow your North Star
Being successful and happy in marketing requires having a True North for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s time to move on to acquire the skills needed to reach the next level.More
46: Danica Bateman: A day in the life of a Marketing Automation Manager
Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.More
44: Roxanne Pepin: Startups and the ability to learn RevOps
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More
38: How skilled do you need to be at marketing reporting?
You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More
33: What is async work and is it truly attainable?
A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It’s asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.More
31: Marketing Artifacts and the website of doom
Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More
29: Diet SEO for lean gains 💪
You can and should do more SEO the old fashioned way — by rolling up your sleeves and getting into the weeds. In this episode, we’re going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.More