Tag Archives: startup

33: What is async work and is it truly attainable?

A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It’s asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.More

31: Marketing Artifacts and the website of doom

Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More

29: Diet SEO for lean gains 💪

You can and should do more SEO the old fashioned way — by rolling up your sleeves and getting into the weeds. In this episode, we’re going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.More

27: Erin Blaskie: Startup marketing, in-house vs freelance

Erin Blaskie is Ottawa’s best known brand marketer. She’s spent 12+ years running her own marketing agency but she’s also spent 5+ years in-house leading marketing. She’s uniquely positioned to give you insights on the good and the ugly of both sides of startup marketing.More

02: The right questions can get you a job

The most important part of an interview is making sure you ask the right questions to determine if you’ll be happy. Too many people change jobs and realize quickly that the grass isn’t always greener. There are ways to evaluate this and limit it’s chance of happening. More