Homegrown tools aren’t appealing to marketers, they’re hard to scale, most have a shitty UI and it’s not a recognisable martech tool you can add to your resume. Homegrown martech tools are even less appealing to engineers, they can’t stand the chaos of marketing. We’ll always need for cross-functional translators, disproving the claim that martech is actually only for engineers.More
Tag Archives: salesforce
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. We take a pit stop in email marketing land discussing true personalization and if we’re really ready to give the wheel to AI (spoiler, we’re not).More
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. More
97: Lauren Aquilino: Alleviating Burnout and Recognizing the Specialized Skills in Marketing Ops
Lauren’s advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.More
74: Pratik Desai: A time traveler’s guide to martech and personalization
Today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1. We dive into what martech and aerospace have in common as well as the speculative future of personalization. Pratik also gives us his take on the challenges that AI has to replace everything a marketer does today.More
72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
Today we’re joined by Bobby Tichy, he’s Co-Founder and Chief Solutions Officer at Stitch. Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech. He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marketo.More
46: Danica Bateman: A day in the life of a Marketing Automation Manager
Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.More
44: Roxanne Pepin: Startups and the ability to learn RevOps
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More
37: Shannon McCluskey: Searching for remote martech pros
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience. She’s currently Marketing Ops Manager at Clio and she’s building an awesome team with interesting open roles right now.More