Tag Archives: product marketing

168: AI’s talent crunch: Marketing jobs on the brink and those set to thrive

At risk are campaign operators, generic content creators, and report-pulling analysts. Set to thrive are resident AI implementation experts who select worthy tools, data orchestrators connecting proprietary data to AI, product/customer marketers with genuine empathy, ethics guardians preventing bias issues, and localization specialists understanding cultural nuances.More

165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketing

Marketing frameworks often fail because they ignore how humans actually behave. People don’t follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse experience across corporate communications and lifecycle leadership, Ashley exposes how artificial walls between marketing functions create dysfunction while offering a solution. More

128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack

We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why martech isn’t just for engineers and highlights the efficiency of customized Asana intake forms. We also tackle the dangers of over-specialization for senior leaders. Additionally, we explore the intersection of martech and large language models (LLMs), providing insights on how to stay ahead in the evolving landscape.More

125: Michele Nieberding: Customer data infrastructure and server-side data processing

Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag management. She emphasizes the importance of ethical marketing practices, like enhancing first-party data and focusing on consent management, crucial for building consumer trust.More