Tag Archives: marketo

31: Marketing Artifacts and the website of doom

Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More

25: Naomi Liu: How to ace your first marketing job

Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.More

15: Lifecycle: A Martech Saga part 4: Picking the right MQL model

You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.More

10: Nick Donaldson: Curiosity, learning & success in your MOPs career

MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups. Learn how he got his start from a strong foundation in-house and how he’s now moved consulting side.More