Tag Archives: marketo

47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time

Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.More

39: Pierce Ujjainwalla: Creativity in marketing is under attack

He’s a 4X Marketo champion and a frequent speaker at the annual Marketo Summit. He founded RevenuePulse, known today as one of the top Marketo agencies in the world and he’s also the founder and CEO of Knak, a no-code email creation platform for marketers. Pierce Ujjainwalla is without a doubt one of the greatest minds in Marketing automation.More

32: Is the future of Martech no-code?

We’re going to argue two main points: First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing). Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the Internet.More

31: Marketing Artifacts and the website of doom

Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More

25: Naomi Liu: How to ace your first marketing job

Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.More

15: Lifecycle: A Martech Saga part 4: Picking the right MQL model

You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.More