Ronald shares a framework for marketing operations leaders to move from reactive support into proactive systems authority by building influence through measurable credibility, structured intake processes, and disciplined governance. It argues that operational work should be managed like a product with clear boundaries, documented standards, and strong data discipline, which protects team capacity, prevents burnout, and makes impact visible to the business. More
Tag Archives: management
183: Kevin White: Building a super IC role to escape management burnout and fixing the broken promise of AI SDRs
Kevin rebuilt his career around the work that fuels him. After years leading teams at Segment, Retool and Common Room, he walked away from politics and board decks to create a “super IC” role focused on experiments, product evangelism, and hands‑on growth. He applies that same mindset to go‑to‑market: strip out the bloat, ditch templated outreach, and use real buyer behavior to build small, personal campaigns.More
59: Emma Paajanen: Marketing a technical product to a technical audience
Our guest today is Emma Paajanen. She’s inventing new and powerful ways to engage with customers as VP of Marketing at Aiven, an open source data startup turned Unicorn, headquartered in Helsinki with hubs all over the world like Berlin, Boston, Paris, Toronto, some employees even work in a mountainside van.More
41: Manuela Barcenas: From first marketer to team manager
What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years. At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.More
20: The starter pack for new digital marketers
What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.More
11: Jonathan Simon: Do you still need a degree to have success in marketing?
Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? University Professor Jonathan Simon shares his insights.More
01: Why you’re better off being an individual contributor
You don’t want to manage people and will be happier as an IC. If you still want to manage, we’ll tell you how to be a great manager.More