Julie came into data sideways from content marketing and turned that into a 15-year career running lean data teams at some of the coolest martech startups in the landscape. In this episode she breaks down how they cloned their best analyst into an AI agent named JimBot, why she pushes back on AI projects without ever saying no, and how she gets companies to fund the invisible foundation work nobody claps for.More
Tag Archives: hiring
226: The Eye of context (The Dungeon of martech architecture, part 2)
Agents operating on data without anything to help them causes “believable nonsense.” Data quality stops agents from misrepresenting what the warehouse contains but you need context engineering to put the right meaning, rules, and situational information in front of the model at the right moment.More
224: Keith Jones: How OpenAI’s GTM leader structures teams and spots standout candidates
Keith walks through the full restructuring journey of the GTM org at OpenAI and how GTM Systems ended up under finance. He shares his interview process, the two archtypes that make up his team as well as his filter for separating human candidates from AI-generated applications.More
181: Alison Albeck Lindland: Climb the AI literacy pyramid and stand out as a customer‑first marketer
Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. More
156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI
The Godfather of ABM takes us through his humble beginnings in Detroit’s industrial trenches to category creation and entrepreneurial expeditions. His journey spans building magnetic company cultures, cracking the code on remote work, sharing candid hiring wisdom, and transforming marketing failures into fuel for growth. Now building Channel99, he’s rewriting attribution with a touch of AI engineering, predicting marketing ROI, using a white box approach.More
149: Kacie Jenkins: Claude Code’s Head of Marketing on capturing the true impact of marketing and avoiding reductive metrics
Marketing isn’t about cramming creativity into a spreadsheet, and Kacie’s journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marketing actually worked together. It wasn’t flashy; it was months of unsexy foundational work that led to record-breaking results. More
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More
115: Amrita Mathur: ClickUp’s VP of Marketing on optimizing for velocity of learning and balancing analytics with intuition
Amrita digs into building a brand from scratch and blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something and always optimizing for velocity of learning over number of tests launched.More
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
Mauro walked us through his blueprint for identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with analytics and AI. We also focused on leveraging AI in marketing and the dangerous messaging of Co-Pilot’s Superbowl ad.More
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a ‘full-stack’ pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven.More