70: Exploring new paths to future-proof your marketing career in the age of AI

Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More

68: How fast could AI change or replace marketing jobs?

It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More

67: How a marketing roadmap can keep your team focused

While it doesn’t always have to be set in stone, a roadmap helps your team stay accountable to certain tasks and deliverables but it’s also a focus weapon that arms you with the ability to say no to new requests. You work on priorities and capacity, you share it with other departments for feedback and it becomes marching orders. More

66: A guide to data models and dynamic dashboards for marketers

Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.More

62: Ramli John: Writing the book on product-led onboarding

Today we’re joined by Ramli John, he started what’s widely known as one of the top marketing podcasts on the planet, Growth Marketing Today and he wrote a book called Product-Led Onboarding. Today he’s Director of Content at one of the top no-code onboarding tools in Appcues.More

55: India Waters: The path to promotions is raising your hand

Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More

53: Samar Owais: Rethinking your email discount strategy

What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More