The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.More
Tag Archives: email
68: How fast could AI change or replace marketing jobs?
It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More
67: How a marketing roadmap can keep your team focused
While it doesn’t always have to be set in stone, a roadmap helps your team stay accountable to certain tasks and deliverables but it’s also a focus weapon that arms you with the ability to say no to new requests. You work on priorities and capacity, you share it with other departments for feedback and it becomes marching orders. More
66: A guide to data models and dynamic dashboards for marketers
Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.More
63: Recaping takeaways from guest episodes in season 1
Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.More
62: Ramli John: Writing the book on product-led onboarding
Today we’re joined by Ramli John, he started what’s widely known as one of the top marketing podcasts on the planet, Growth Marketing Today and he wrote a book called Product-Led Onboarding. Today he’s Director of Content at one of the top no-code onboarding tools in Appcues.More
58: Dave Rigotti: What is Product-Led Growth and why you should care
We’re joined by exceptional martech mastermind: Dave Rigotti. He’s the co-founder and CEO of Inflection.io, a marketing technology startup focused on helping companies with product-led growth.More
55: India Waters: The path to promotions is raising your hand
Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More
53: Samar Owais: Rethinking your email discount strategy
What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More
43: There’s a domain reputation behind every email
Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accompanying fancy authentication acronyms. SPF, DKIM, DMARC, they just mean allowing Gmail and other email clients to verify you as the sender. We’ll break those and many more email deliverability tips right now.More