20: The starter pack for new digital marketers

What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.More

15: Lifecycle: A Martech Saga part 4: Picking the right MQL model

You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.More

14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycle

It’s hard to even know where to start. Even after you get everyone to agree on a model and stages, you need to figure out how to deploy this thing. We’re going to give specific advice on the types of properties you need to deploy a basic lifecycle. Your mileage may vary depending on your tool or your business model, but the general principles hold true.More