The perfect way to convert visitors is by using dynamic areas to show different content to different visitors.More
08: Why your job is better than getting eaten by lions
It’s totally absurd, but for perspective I often imagine my ancestors living 20,000 years hauling home some berries or a wild boar. They literally risked their lives to gather food. Now your ability to provide for yourself and your family consists of clicking buttons on the Internet.More
07: Brian Leonard: Be friends with engineering with open source Martech
There’s a lot lost when we think of marketers and engineers as separate things and not the organization as a whole. The right thing to do is engage with the engineers that power your marketing tech stack. And meet them where they are. Open source martech can help with that.More
06: The best email program you’ll ever build
The most engaged email program you’ll ever build is a 5-day email course, and the best part is you won’t have to write any new content. More
05: Lauren Sanborn: Happiness at the intersection of sales & marketing
Lauren Sanborn is a force of nature. She’s a world class marketing ops professional who’s accomplished amazing things. She’s currently Director of Revenue Operations at CallRail. More
04: Handwriting makes better digital marketers
We need to seek more opportunities to get away from our screens and skillfully practice our craft. Handwriting is the perfect way to become a better digital marketer.More
03: Why you need a computer sign-in sheet
Don’t let your tools control you; use your tools with care, deliberate intent, and purpose. It seems counterintuitive but by having a computer sign in sheet, you can improve your productivity and break cycles of unproductive distracted web surfing. More
02: The right questions can get you a job
The most important part of an interview is making sure you ask the right questions to determine if you’ll be happy. Too many people change jobs and realize quickly that the grass isn’t always greener. There are ways to evaluate this and limit it’s chance of happening. More
01: Why you’re better off being an individual contributor
You don’t want to manage people and will be happier as an IC. If you still want to manage, we’ll tell you how to be a great manager.More