44: Roxanne Pepin: Startups and the ability to learn RevOps

Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More

31: Marketing Artifacts and the website of doom

Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More

29: Diet SEO for lean gains 💪

You can and should do more SEO the old fashioned way — by rolling up your sleeves and getting into the weeds. In this episode, we’re going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.More

28: Beware false marketing idols

Following everything an influencer says is the new smoking. It’s not good for your health. You absolutely should follow smart people on the internet — it’s a great way to learn more about the industry and gain perspective on trends. However, you shouldn’t blindly follow them or trust everything they say.More