Mac treks through the Jurassic wilderness of modern sales, where outbound campaigns cannibalize themselves while AI-powered sequences are degrading response quality by the day. Real marketing power flows through human networks, forward-thinking companies are transforming their SDR teams into relationship architects who measure success through network depth and authentic engagement. Be the team that does better.More
Tag Archives: revenue
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. More
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
This episode was a hyperdrive journey through the galaxy of martech, peering into the future and illuminating the path for marketers to balance the Force of technological advancement with the art of human creativity. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex cosmos of data management and AI integration.More
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More
97: Lauren Aquilino: Alleviating Burnout and Recognizing the Specialized Skills in Marketing Ops
Lauren’s advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.More
76: Dan Balcauski: Adventures in the world of SaaS pricing
In our latest episode, we’re thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.More
75: Mike Rizzo: Building resilient Marketing Ops through community
Today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community. He’s the founder of MarketingOps.com, taking a community-led approach to building career resources that are purpose-built for MO Pros.More