Tag Archives: operations

65: It takes a village to build a dashboard

When designing a dashboard, it’s important to focus on the decisions you want to make, rather than just the metrics you want to track. Before building your dashboard, consider your audience and bring together the right people to answer key questions. This will help you create a prototype of your first version.More

64: Procrastinator’s guide to Google Analytics 4

I am going to tell you GA4 is getting a much worse rap that it deserves precisely because so many marketers have been deep in GA3/UA for so long. Changing habits is tough, and GA4 makes it more challenging because of a new interface, not too mention a completely different approach to web analytics. No big deal – you can learn all this in a Sunday afternoon, right?More

60: Kamil Rextin: Death to personal branding and dark social

Today on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. He’s a father, a founder, a podcaster, a community moderator, the author of the 42/ newsletter, a neurodivergent advocate… but most of his time is shamelessly spent on memes and hot takes on Twitter. We get into analytics, dark social, media company narratives and why you don’t need a personal brand.More

59: Emma Paajanen: Marketing a technical product to a technical audience

Our guest today is Emma Paajanen. She’s inventing new and powerful ways to engage with customers as VP of Marketing at Aiven, an open source data startup turned Unicorn, headquartered in Helsinki with hubs all over the world like Berlin, Boston, Paris, Toronto, some employees even work in a mountainside van.More

55: India Waters: The path to promotions is raising your hand

Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More

53: Samar Owais: Rethinking your email discount strategy

What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More

52: Corey Haines: Writing the book on startup marketing

What’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today. Today we’re joined by Corey Haines.More

47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time

Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.More