Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.
When designing a dashboard, it’s important to focus on the decisions you want to make, rather than just the metrics you want to track. Before building your dashboard, consider your audience and bring together the right people to answer key questions. This will help you create a prototype of your first version.
What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1. Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break.
We’re going to argue two main points: First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing). Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the Internet.
Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users.