Amrita digs into building a brand from scratch and blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something and always optimizing for velocity of learning over number of tests launched.More
Tag Archives: interviews
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
Mauro walked us through his blueprint for identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with analytics and AI. We also focused on leveraging AI in marketing and the dangerous messaging of Co-Pilot’s Superbowl ad.More
37: Shannon McCluskey: Searching for remote martech pros
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience. She’s currently Marketing Ops Manager at Clio and she’s building an awesome team with interesting open roles right now.More
25: Naomi Liu: How to ace your first marketing job
Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.More
02: The right questions can get you a job
The most important part of an interview is making sure you ask the right questions to determine if you’ll be happy. Too many people change jobs and realize quickly that the grass isn’t always greener. There are ways to evaluate this and limit it’s chance of happening. More