In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into the product org. Now, SoundCloud ships notifications like features that are part of a core product. Governance is clean, data runs through BigQuery, and audiences sync everywhere. The migration was wild and fast, but incredibly meticulous and the ultimate gain was making the whole system make sense again.More
Tag Archives: internal communications
161: Angela Rueda: Meta’s Director of Martech on build vs buy, vendor selection and hybrid stacks
Angela walked into Meta’s engineering-first culture, discovering a sprawling mess of DIY custom martech solutions, and leading the organization through a fundamental mindset shift about build vs. buy decisions. She brings us through the technical and emotional journey of aligning more than 150 stakeholders ultimately forcing them to embrace a hybrid build-and-buy approach during a pivotal merger. More
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing.More
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More