56: Michael King: Decoding Search Engine Algorithms

What’s up everyone, on the show today we have one of the planet’s leading search engine marketers. We’re joined by Mike King. He’s the founder and CEO of iPullRank, an awarding-winning SEO agency. In 2020 he was named Search Marketer of the Year by Search Engine Land, and has been a Global Associate for Moz for more than 10 years. He’s been on the cutting edge of technical SEO his entire career, and he’s currently working on an upcoming book, the science of SEO: Decoding Search Engine Algorithms.More

55: India Waters: The path to promotions is raising your hand

Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More

54: A blueprint for getting a job at a company you love

Hustle culture is dying. You deserve better pay, more flexible hours, less meetings, better benefits and better leadership. Last season in episode 048, we told you when to quit your job. In today’s episode, we’ll walk you through a simple playbook for finding a good job, with a company you love.More

53: Samar Owais: Rethinking your email discount strategy

What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More

51: We’re back for season 2!

What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1. Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break.More

50: How do you stay happy at work and balance home life?

In celebration of our 50th episode, we’re rounding up all the answers to the most important question we asked every single one of our guests: What advice do you have on how to balance everything life throws at you and how to stay happy and sane at work.More

48: When to quit your job and follow your North Star

Being successful and happy in marketing requires having a True North for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s time to move on to acquire the skills needed to reach the next level.More

47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time

Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.More

46: Danica Bateman: A day in the life of a Marketing Automation Manager

Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.More

44: Roxanne Pepin: Startups and the ability to learn RevOps

Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More