The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP.More
Tag Archives: happy
83: Kate Nowrouzi: Mailgun’s VP of Deliverability on email subdomain strategies and inbox placement tools
Kate brilliantly dissected the complex realm of email marketing. Drawing upon her unique shift from fighting spam to aiding marketers, she highlights the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation.More
82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
Scott Brinker, the Godfather of Martech illuminates that the human touch in martech is vital — now more than ever. Marketing leaders need training and internal communication chops. Scott’s future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the martech landscape.More
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
Pini Yakuel sheds light on the era of hyper-personalized marketing campaigns, harmonizeing human creativity and AI precision, reshaping marketing strategies and introducing an innovative approach to email marketing metrics. Pini’s insights offer a valuable compass as you navigate the landscape of AI.More
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a ‘full-stack’ pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven.More
79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding. She introduces the rise of business-savvy data product managers, who are revolutionizing martech by marrying marketing with ML.More
78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
Juan unpacks the unique journey of OpenAI, underscoring the importance of distinguishing between tech hype and real value. As AI intertwines with our lives, Juan highlights the delicate dance of harnessing its efficiency while preserving human creativity. He calls for a critical balance in using AI as a creative aid without stunting our own creative prowess.More
77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
Boris Jabes, the co-founder and CEO of Census, explains the transformative potential of composable Customer Data Platforms (CDPs) for marketers. He sheds light on the bright future of better marketer-data team collaboration by harnessing data for more effective and efficient customer engagement.More
76: Dan Balcauski: Adventures in the world of SaaS pricing
In our latest episode, we’re thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.More
75: Mike Rizzo: Building resilient Marketing Ops through community
Today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community. He’s the founder of MarketingOps.com, taking a community-led approach to building career resources that are purpose-built for MO Pros.More