Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More
Tag Archives: go-to-market
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing early stage startups, from picking the right early channels and leveraging qualitative insights, to uncovering the limitations of willingness to pay and locking down the moving target of product market fit.More