Ronald shares a framework for marketing operations leaders to move from reactive support into proactive systems authority by building influence through measurable credibility, structured intake processes, and disciplined governance. It argues that operational work should be managed like a product with clear boundaries, documented standards, and strong data discipline, which protects team capacity, prevents burnout, and makes impact visible to the business. More
Tag Archives: data product managers
190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates
Henk-jan works like a pirate inside the navy, exposing inefficiency with data, redesigning roles around real capabilities, and breaking AI promises into measurable wins backed by clean data and clear standards. He treats composability as an operating model with budgets tied to usage, gives local teams autonomy within guardrails, and measures martech by how it serves people and drives revenue.More
175: Hope Barrett: SoundCloud’s Martech Leader reflects on their huge messaging platform migration and structuring martech like a product
In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into the product org. Now, SoundCloud ships notifications like features that are part of a core product. Governance is clean, data runs through BigQuery, and audiences sync everywhere. The migration was wild and fast, but incredibly meticulous and the ultimate gain was making the whole system make sense again.More
154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast
When did everyone on LinkedIn suddenly become a GTM expert? The misfits from ‘We’re Not Marketers’ dive into this chaos, explaining why Go-to-Market strategy has become the most misused term in marketing. They share product marketing stories about rigid product launches, cross-functional chaos, and small test groups.More
129: Re: Why Martech is Actually for Engineers
Homegrown tools aren’t appealing to marketers, they’re hard to scale, most have a shitty UI and it’s not a recognisable martech tool you can add to your resume. Homegrown martech tools are even less appealing to engineers, they can’t stand the chaos of marketing. We’ll always need for cross-functional translators, disproving the claim that martech is actually only for engineers.More
79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding. She introduces the rise of business-savvy data product managers, who are revolutionizing martech by marrying marketing with ML.More