Something extraordinary is brewing in the world of martech. In the near future, Austin thinks AI agents will turn into an omniscient digital butler, anticipating your needs with uncanny precision while vanishing into the background of your workday. But the real revolution unfolds in the seemingly mundane machinery of marketing operations, where innovative companies are transforming their spaghetti mess of data pipes and platforms into something approaching digital poetry. More
Tag Archives: customer journey
150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030
The Humans of Martech enters an exciting new chapter with Darrell Alfonso joining as co-host, bringing fresh energy and insights to the show. As a long-time listener and new dad, Darrell offers relatable stories of juggling work, family, and community while sharing bold predictions like the shift to warehouse-native architectures in martech, which promise to streamline data operations for enterprises. More
149: Kacie Jenkins: Claude Code’s Head of Marketing on capturing the true impact of marketing and avoiding reductive metrics
Marketing isn’t about cramming creativity into a spreadsheet, and Kacie’s journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marketing actually worked together. It wasn’t flashy; it was months of unsexy foundational work that led to record-breaking results. More
148: Stephen Stouffer: Understanding AI’s role in customer journeys and messaging
AI can transform your marketing without overwhelming you. Start with one use case. Watch the results, and go from there. You don’t need to master data science to add AI value, but you need to be willing to experiment, keep what works, and let the tech do the heavy lifting.More
47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time
Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.More
38: How skilled do you need to be at marketing reporting?
You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More
35: Email marketing audits part 2: Confirm, welcome but don’t sell too early
In this episode, we’ll cover the most important things to look for in your marketing email audit. How to strike a balance between beautiful HTML design and sneaking past spam filters and how to not overload users too early in their journeys.More
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.More
15: Lifecycle: A Martech Saga part 4: Picking the right MQL model
You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.More
13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycle
It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or by over automating elements of the customer journey or sales process.More