Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More
Tag Archives: composability
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. More
96: Natalie Miles: Building vs. Buying Martech, the Power of Generalists and Assembling a Composable CDP
Don’t underestimate the role of generalists in martech; they’re your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It’s not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable.More
95: Battle of the CDPs: Packaged vs. Composable, 10 Experts Weigh In
The debate between packaged and composable CDPs boils down to a trade-off between out-of-the-box functionality and tailored flexibility, with industry opinions divided on what offers greater long-term value. Key factors to consider are company needs and data team size. But if you do decide to explore the composable route, consider tools that focus on seamless integration and adaptability rather than those who claim to replace existing CDPs.More
94: Ryan Gunn: HubSpot Cheat Codes, AI Features, Attribution and Documentation
Gaining practical skills from HubSpot’s developer portal is critical—certifications alone won’t cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success.More
82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
Scott Brinker, the Godfather of Martech illuminates that the human touch in martech is vital — now more than ever. Marketing leaders need training and internal communication chops. Scott’s future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the martech landscape.More
76: Dan Balcauski: Adventures in the world of SaaS pricing
In our latest episode, we’re thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.More