What happens when a data engineer with an obsession for truth-testing crashes into marketing’s ‘best practices’? Sarah’s journey from code to growth unfolds like a trained detective story, where she picks apart marketing myths and rebuilds them with an engineer’s first principles. Her fresh take on centralyzed vs decentralyzed data team structures favors embedding an analyst deeply in marketing and growth teams.More
Tag Archives: census
151: Austin Hay: An operator’s guide to AI agents, composability, building in concert and self-designing APIs
Something extraordinary is brewing in the world of martech. In the near future, Austin thinks AI agents will turn into an omniscient digital butler, anticipating your needs with uncanny precision while vanishing into the background of your workday. But the real revolution unfolds in the seemingly mundane machinery of marketing operations, where innovative companies are transforming their spaghetti mess of data pipes and platforms into something approaching digital poetry. More
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless user experience. More
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
Josh helped us elevate growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer’s adaptable role in a growth pod, the value of strategic martech use, and the power of experimentation. More
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
Ezra is a strategic and technical visionary at Wistia. He combines an audience-first content strategy with a data-informed approach to drive sustainable growth. His insights offer invaluable lessons on growing and engaging with audiences in meaningful ways, advocating for a blend of strategy, intuition, and data-informed decisions in marketing.More
95: Battle of the CDPs: Packaged vs. Composable, 10 Experts Weigh In
The debate between packaged and composable CDPs boils down to a trade-off between out-of-the-box functionality and tailored flexibility, with industry opinions divided on what offers greater long-term value. Key factors to consider are company needs and data team size. But if you do decide to explore the composable route, consider tools that focus on seamless integration and adaptability rather than those who claim to replace existing CDPs.More