Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
Tag Archives: branding
115: Amrita Mathur: ClickUp’s VP of Marketing on optimizing for velocity of learning and balancing analytics with intuition
Amrita digs into building a brand from scratch and blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something and always optimizing for velocity of learning over number of tests launched.More
102: Revealing the Secret Prompts and Process Behind our AI Images
Ditch your raw transcripts and transform your audio podcast into a visually engaging blog with unique AI-generated images. Ditch lame stock images and learn how to use Midjourney for standout visuals that elevate your content and captivate your audience. But a word to the wise: these AI tools are addictive. Use them at your own peril.More
93: Tara Robertson: Cost-Effective Growth and Creative Attention in B2B
Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara’s strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it’s career or marketing, it’s all about authentic, effective action.More
92: What’s stopping AI from fully replacing marketers today? Insights from 10 industry experts
Your real edge in marketing fuses a nuanced understanding of business context, ethics, and human emotion with capabilities like intuition, brand voice and adaptability—areas where AI can sort data but can’t match ability to craft compelling stories.More
59: Emma Paajanen: Marketing a technical product to a technical audience
Our guest today is Emma Paajanen. She’s inventing new and powerful ways to engage with customers as VP of Marketing at Aiven, an open source data startup turned Unicorn, headquartered in Helsinki with hubs all over the world like Berlin, Boston, Paris, Toronto, some employees even work in a mountainside van.More
57: Adriana Gil Miner: Marketing is the most diverse department
Today on the show we are joined by Adriana Gil Miner. Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express. She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-age. Adriana then ended up going through a wild growth ride leading Brand marketing at Tableau– a well known analytics platform. Today, she’s CMO at Iterable, one of the top customer-led marketing automation platforms on the planet.More
26: Melissa Ledesma: Women of Martech
Women of Martech is a community of 800+ members with a mission to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Executive Director, Melissa Ledesma joins us to share her origin story and how the community provides encouragement for women in martech. More
21: How to balance personal branding and privacy
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?More