Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
Tag Archives: b2b
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Emily explored the convergence of marketing, investment, and startups. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing. She also highlighted the need for “pie-shaped” marketers who combine deep expertise in at least 2 areas but also have a broad foundation.More
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless user experience. More
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
Debbie walks us through why she’s big on the whole marketing-meets-IT vibe, pushing for teamwork that taps into the best of both. And how her focus on celebrating wins and building an anti-fragile culture is key to withstanding chaos and uncertainty in a profession riddled with burnout.More
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
Ezra is a strategic and technical visionary at Wistia. He combines an audience-first content strategy with a data-informed approach to drive sustainable growth. His insights offer invaluable lessons on growing and engaging with audiences in meaningful ways, advocating for a blend of strategy, intuition, and data-informed decisions in marketing.More
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More
94: Ryan Gunn: HubSpot Cheat Codes, AI Features, Attribution and Documentation
Gaining practical skills from HubSpot’s developer portal is critical—certifications alone won’t cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success.More
93: Tara Robertson: Cost-Effective Growth and Creative Attention in B2B
Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara’s strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it’s career or marketing, it’s all about authentic, effective action.More
76: Dan Balcauski: Adventures in the world of SaaS pricing
In our latest episode, we’re thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.More
36: Email marketing audits part 3: Trigger-based behaviour segments FTW
Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.More