Tag Archives: abm

156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI

The Godfather of ABM takes us through his humble beginnings in Detroit’s industrial trenches to category creation and entrepreneurial expeditions. His journey spans building magnetic company cultures, cracking the code on remote work, sharing candid hiring wisdom, and transforming marketing failures into fuel for growth. Now building Channel99, he’s rewriting attribution with a touch of AI engineering, predicting marketing ROI, using a white box approach.More

117: Julz James: Automation inception, teaching martech and unraveling intent data

Automation Inception. Layered dreams of efficiency. Meet Dr. Julz James. She’s using martech to automate the process of automation itself at 6sense. She’s creating a system that can independently initiate and manage its own set of tasks without human intervention. She’s a MOps leader at 6sense, a part time Marketing Professor, and she’s also a tattoo and piercing studio owner.More

20: The starter pack for new digital marketers

What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.More