Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.
Do you think there is still a place for Don Draper-style storytelling presentations in the 2021 remote marketing world? Totally. Spoiler: They don’t always need to be beautiful but your presentations need a compelling story.
Here are 6 things we think every marketing student or recent grad should STOP doing.
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?
What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.
Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.
Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? University Professor Jonathan Simon shares his insights.
MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups. Learn how he got his start from a strong foundation in-house and how he’s now moved consulting side.
There’s a lot lost when we think of marketers and engineers as separate things and not the organization as a whole. The right thing to do is engage with the engineers that power your marketing tech stack. And meet them where they are. Open source martech can help with that.