Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.More
Category Archives: guest episode
23: Don Draper style storytelling in your presentations
Do you think there is still a place for Don Draper-style storytelling presentations in the 2021 remote marketing world? Totally. Spoiler: They don’t always need to be beautiful but your presentations need a compelling story.More
22: 6 Things recent marketing grads should STOP doing
Here are 6 things we think every marketing student or recent grad should STOP doing. More
21: How to balance personal branding and privacy
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?More
20: The starter pack for new digital marketers
What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.More
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.More
17: Julie Beynon: Making marketing analytics not intimidating
Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.More
11: Jonathan Simon: Do you still need a degree to have success in marketing?
Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? University Professor Jonathan Simon shares his insights.More
10: Nick Donaldson: Curiosity, learning & success in your MOPs career
MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups. Learn how he got his start from a strong foundation in-house and how he’s now moved consulting side.More
07: Brian Leonard: Be friends with engineering with open source Martech
There’s a lot lost when we think of marketers and engineers as separate things and not the organization as a whole. The right thing to do is engage with the engineers that power your marketing tech stack. And meet them where they are. Open source martech can help with that.More