Lindsay walks through the 6-component AI governance model at Zapier: a golden path to Cursor, a structured shared brain in Google Drive, data policies built with the security team, a visibility layer powered by a custom Zapier agent, a context engineering strategy that fights context rot, and a red-yellow-green skills review gate.More
Tag Archives: zapier
152: Sarah Krasnik Bedell: A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines
What happens when a data engineer with an obsession for truth-testing crashes into marketing’s ‘best practices’? Sarah’s journey from code to growth unfolds like a trained detective story, where she picks apart marketing myths and rebuilds them with an engineer’s first principles. Her fresh take on centralyzed vs decentralyzed data team structures favors embedding an analyst deeply in marketing and growth teams.More
71: Find the top AI marketing tools and filter out the noise
The key to future proofing your marketing career with the ever changing AI landscape is to stay curious, get your hands dirty and experiment fearlessly: Fill out some forms, spin up free trials, get on wait lists, and give new AI tools a chance. It’s only by actually getting your hands dirty that you’ll discover which tools truly work for you and which are just part of the ever growing sea of gimmicky AI tools.More
70: Exploring new paths to future-proof your marketing career in the age of AI
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More
69: How marketers can stay informed and become AI fluent
The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.More
68: How fast could AI change or replace marketing jobs?
It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More
33: What is async work and is it truly attainable?
A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It’s asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.More
09: Dynamic areas are your conversion secret weapon
The perfect way to convert visitors is by using dynamic areas to show different content to different visitors.More