Benoit offers a behind-the-scenes look at how Livestorm’s martech stack drives growth and personalization. At its heart is Customer.io, seamlessly integrated with tools like Amplitude, Segment, and Mutiny, creating a powerful system that delivers tailored experiences while scaling effortlessly. By leveraging data-driven workflows to address user needs with precision and automating processes like product certification, Livestorm not only boosts conversions but also deepens customer relationships. More
Tag Archives: webinar
117: Julz James: Automation inception, teaching martech and unraveling intent data
Automation Inception. Layered dreams of efficiency. Meet Dr. Julz James. She’s using martech to automate the process of automation itself at 6sense. She’s creating a system that can independently initiate and manage its own set of tasks without human intervention. She’s a MOps leader at 6sense, a part time Marketing Professor, and she’s also a tattoo and piercing studio owner.More
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using tools like webhooks to blend digital and physical marketing effectively.More