Zero click marketing sounds great and all, but how do you actually prove it’s working? Amanda coined the term and she’s spent over a decade building marketing that lives where the audience already is, and in this episode she takes apart the measurement crisis that it creates.More
Tag Archives: user research
202: Aleyda Solís: AI search crawlability and why your site’s technical foundations decide your visibility
AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data.More
194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts
Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. More
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It’s about building trust, shaping perceptions, and ensuring your brand is top-of-mind when it matters. Balancing short-term wins with long-term brand-building is crucial, yet often misunderstood. Marketing’s true power lies in creating a lasting impact that drives real decisions.More
34: Email marketing audits part 1: For the love of understanding your audience
Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game. More