A privacy-software CEO and a litigation defense attorney scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from 3 years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to get you in trouble.More
Tag Archives: tag manager
64: Procrastinator’s guide to Google Analytics 4
I am going to tell you GA4 is getting a much worse rap that it deserves precisely because so many marketers have been deep in GA3/UA for so long. Changing habits is tough, and GA4 makes it more challenging because of a new interface, not too mention a completely different approach to web analytics. No big deal – you can learn all this in a Sunday afternoon, right?More