Simon helps us explore Buffer’s martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and hold out testing, Redash for data insights, and their agile sprint model that fosters continuous innovation. Discover how Buffer’s small team thrives with efficient, data-driven strategies.More
Tag Archives: server side
125: Michele Nieberding: Customer data infrastructure and server-side data processing
Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag management. She emphasizes the importance of ethical marketing practices, like enhancing first-party data and focusing on consent management, crucial for building consumer trust.More