Every vendor in your stack just turned on an agent. Your ESP has one. Your CDP has one. Your MAP has one. None of them know what the others are doing, none of them were told to check, and nobody volunteered to referee it. Welcome to the final floor.More
Tag Archives: semantic layer
226: The Eye of context (The Dungeon of martech architecture, part 2)
Agents operating on data without anything to help them causes “believable nonsense.” Data quality stops agents from misrepresenting what the warehouse contains but you need context engineering to put the right meaning, rules, and situational information in front of the model at the right moment.More
126: Michael Rumiantsau: AI’s role in democratizing data narratives for marketers
Michael’s on a mission to make data insights accessible and useful for everyone, not just experts, by leveraging AI to provide tailored, easy-to-understand insights that boost decision-making. This episode unpacks the future of Business Intelligence, automating insights with LLMs, and the importance of anomaly detection. Michael also discusses how proprietary data gives companies a competitive edge in the AI market.More